JAY-Z Partners Up With The NFL

JAY-Z and the NFL have inked a new partnership. According to The Washington Post, Hov and Roc Nation will select the musical acts for the Super Bowl. The mogul will also assist in the NFL’s social justice endeavors. 

The agreement will make JAY’s Roc Nation a co-producer of the Super Bowl halftime show, however, it does not suggest if the rapper will be performing himself. 

NFL commissioner, Roger Goddell said, “He was very quick to say that he does not want this to be about him performing, that it was broader than that. It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular.”

Roc Nation will also choose who will perform throughout the NFL season. 

JAY-Z expressed to the ‘Post’ that he believes the NFL will allow him and Roc Nation to have the freedom to produce the type of entertainment that they want. He said on the new partnership, “I think we have autonomy. I anticipate that there will be a lot of — with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re gonna proceed with that as if we have a partnership.”

As for the community activism portion of JAY-Z and the NFL’s partnership, that will be intertwined with the organization’s existing “Inspire Change” program with its players, which according to The New York Times, “donates money to groups fighting for criminal justice reform, opportunities in economically challenged areas and better relations between the police and local communities.” 

It’s worth noting that JAY has been very vocal in his stance for former San Francisco 49ers quarterback, Colin Kaepernick. He recently said in an interview with the ’Times,’ “The N.F.L. has a great big platform, and it has to be all-inclusive. They were willing to do some things, to make some changes, that we can do some good.”

Commissioner Goodell added that the new alliance with JAY-Z will allow room for changes to be implemented within the league. He said in an interview, “We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better. I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”

The “long-term partnership,” according to ESPN, will officially be announced on Wednesday (Aug. 14).